Belt bags and fanny packs are trending

May 3, 2023

A hot trend from recent years is the revival of fanny packs (also called waist packs) and belt bags from the 1980s. We are seeing a lot more interest at B* True Promotions from corporate clients who want to incorporate them into their promotional strategy.

The renewed popularity of these bags can be linked to the current fashion trend of 90s and 80s retro styles, as well as the practicality of the bags for carrying essentials while being hands-free. Celebrities like Kendall Jenner, Rihanna, and even Jimmy Kimmel are wearing them at events and on social media, helping to popularize this trend.

Fanny packs and belt bags are particularly popular with millennials and Gen Z, who like the nostalgia and convenience of these bags. They are also popular with travelers, festival-goers, and people who want to carry their belongings while staying active while.

For businesses, fanny packs and belt bags are a great choice for marketing and branding. They provide ample space for customization with logos, slogans, and designs that can increase brand visibility. They are often used as giveaways at trade shows, conferences, and other events to promote brand awareness and customer loyalty.

The ideal corporate buyer for these bags are companies that target a younger audience, particularly those interested in fashion and pop culture. Brands that focus on outdoor activities, sports, and travel also find these bags attractive for their functionality and versatility. A company that wants to create a buzz around their brand, particularly on social media, can leverage the current popularity of these bags to increase their reach and engagement.

Thanks to their popularity, there are a wide variety of options in the promotional industry. Choices include budget fanny packs starting at just a few dollars to fine leather belt bags for your preferred clients. We can also help you create your own completely custom design, with choices of fabrics, colors and decoration methods.

Reach out to us for ideas on how to bring fanny packs and belt bags into your promotional mix.

Thanks,

Brenda