Trend Tracker

marketing research is our specialty

We’re pros at identifying industry trends so you can get ahead of the curve with merchandise that does the heavy lifting for you—that way you can spend more time focused on what matters most. Follow our updates here to stay on top of what’s new in the promotional world.

May 3, 2023

Belt bags and fanny packs are trending

A hot trend from recent years is the revival of fanny packs (also called waist packs) and belt bags from the 1980s. We are seeing a lot more interest at B* True Promotions from corporate clients who want to incorporate them into their promotional strategy. The renewed popularity of these bags can be linked to… [ Read More ]

April 7, 2023

Patagonia apparel now available for co-branding

We have some exciting news! Patagonia is starting to make its clothing available to the promotional apparel market again. The new policies for ordering Patagonia clothing with corporate logos are still being refined. Orders are only being filled now on a very limited basis. Currently, the best way to order is through promotional apparel companies… [ Read More ]

February 24, 2023

The latest trends for 2023

What’s new and exciting for 2023? We recently returned from four days at the PPAI show in Las Vegas, the largest trade event dedicated to products and trends in the promotional industry.  We saw more emphasis on Retail Brands. Sustainability is now “mainstream.” Many products have a Give-Back program . . . and of course… [ Read More ]

May 19, 2022

Teamwork makes the Dreamwork!

Excited to be working with Sperling Interactive and Good Brand Partners on the design and development of the website . . . which will be continually be a work in progress as we add photos, ideas . . . and more! Kudos also to Jenn Baldwin Design and MM Consulting.   It’s all about the… [ Read More ]